Founder, Brian Ellender

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    My wife, brother and I started the FIRST CrossFit affiliate in Louisiana in 2007. CrossFit was unlike anything we had ever done before in its effectiveness and were excited to bring something healthy and new to our town.

Little did we know what it would turn in to.

   Having athletes, those who had never been in a gym before as well as seniors among our first clients, we quickly learned how to adapt effective exercises for those at completely different levels of health and fitness. Understanding that accountability, nutrition, and personal attention were the keys to clients reaching their goals and learning how to maintain or surpass those goals, we developed our Personal Training programs in order to help clients where they need it the most: getting a solid start that gives them the tools to continue a healthy lifestyle long after that first session is done (after all, how long do you want to be healthy for? Likely more than just this year!).